New Bravia TVs go with the Motionflow

by Dean Evans at Monday 4th May, 2009 at 10:17 pm [0 comments]

Sony is prepping its 1080p Bravia Z5500 HD LCD televisions (with 200MHz Motionflow technology) for a June launch.

Sony’s Motionflow technology calculates three additional frames for every original, revving the frame rate up from 50 to 200fps. The result is a sharper image with reduced blur.

Together Bravia Engine 3 picture-processing, Sony claims that its Z5500 HD TVs deliver a sharper, more realistic viewing experience on an LCD. 

“The unique blend of advanced technology and leading design showcased in the Bravia Z5500 means that you can enjoy crystal-clear, amazingly smooth fast-moving images with Motionflow 200Hz”, says Sony UK. 

“We design our TVs to ensure that they contain the latest features and advanced technology, bringing the real world t your living room for a truly realistic and immersive viewing experience, without any compromise to look and feel.”

Sony Bravia Z5500

Advanced technology? The 200MHz Motionflow system is just one of several improvements to the new Bravia line-up.

Sony’s ‘draw the line’ concept encourages a minimalist design, so that viewers aren’t distracted from what they’re watching. While a built-in Ethernet port and Sony’s AppliCast technology enable RSS feeds and web widgets to be displayed onscreen.

Also, DLNA certification means that the Z5500 can be networked to streaming media devices, including VAIO PCs. It makes the Z5500 HD TVs true ‘connected home’ devices.

TV Manufacturers are still desperate to be seen as eco-friendly. Or, at the very least, eco-aware. So the Z5500 features an auto shut-off function and an integrated ambient light sensor to adjust backlight brightness on the fly.

Want one? The Sony Bravia Z5500 HD TVs will be available in June, in 40-, 46- and room-filling 52-inch screen sizes. Keep a beady eye on www.sonystyle.co.uk and be prepared to spend £1,800.

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